Any business plan has the three magic letters USP (unique selling proposition). Prior to any new design creation or a series for the season it is essential to brainstorm on the look of the launch collection. This is a quite a process wherein team leaders vouch for various themes and the decision maker finalises on a project. In a creative field, like fashion designing such management principles are hard to applied. But for survival in this-day competition this is essential.
USP can be a colour, a dress apparel, or simply exquisite dupatta or mens jhuttis. Dramatic projections on the ramp at a fashion shows are not a reality. This is known to all and hence such creations minus the props are regular sales. It is an extensive work by your marketing team to decide on the launch product. Maintaining the brand is essential. In a desire to augment sales the brand positioning should not be compromised.
Once the brand or the fashion designer has won recognition his reputation is unquestioned. Fashion designing is just not about influencing and begetting customers from Page 3. Its an era of awareness and to far-reach your sales. Niche clientele is a fleeting lot and succumbs to anything anew. Hence the need to re-invent.
Originality sells! Brand sells! And also distinguished complete works. The mannequin outside your store is impressive but the reality should match. Sizes should be well stocked when you are confident about your sales. Promptness and pro-active customer attending is necessary for business.
Working on the entire look is important. Employ an expert stylist with draping experience to help customers choose the best. investing in a good advertising agency assures the brand and culminates in sales too.
Planning, research and cultivating new styles goes to maintain a USP. If your USP is cotton and linen then try sequin or pearl embellishments this season. Co-ordinate the same with pointy shoes (a comeback trend) with similar patterning and work. Accessorize well and tie up with leading jewelry brands.
Encourage window shopping, videos on ramp walking and catalogues at reception. Choose a prominent space for hoardings depending on the clientele. Dont load too much information in print or television. Let the creation speak for itself!