Sunglasses and Clothing Fashion

How To Dress Up White Jeans For Men

White jeans are not only perfect for spring. They are also great clothing options for the summer. And with their natural disposition to other colors, they also have the advantage of being able to fit anything. But the challenge for any true blooded male has always been styling. So in this post, you will be taught how to enhance white jeans for men in such a way that will not compromise your masculinity or appeal.

a. Solid v-necks. You could never go wrong when you pair white pants with a plain colored shirt, whether it is blue, red, green, or black (although this may be ill-advised for the summer). They complement each other allowing themselves to pop out, without having to overwhelm the other. Solid colored shirts are quite easy to come by so you do not have to worry about where to get it.

b. Khaki or Denim jackets. This would be a perfect accent to white jeans when you are out at night or looking to shield your outfit from a light drizzle. They are meant for casual excursions or for that beach house party scene. Just be careful about getting a busy design too many pockets, buttons or patches because that may just rob your pants of its impact.

c. Collared long-sleeve shirts with stripes. If you want to look a little bit more esteemed, you could wear this top with white pants and look more like a preppy. Not a lot of men are able to pull this off. So be proud if you look good in it.

d. Solid fitted polo-shirt. Alternatively, you could wear a buttoned down shirt that has a semi-fit design to look a little bit more formal. The color choices will depend on whether or not you are going out during the day or night. A good transition color would be blue and green. Stick to this if you plan to be partying 24 hours this summer.

e. Black or White dress jacket. This would be more ideal to use when you are going to a swankier event wearing white jeans for men. Aside from enabling you to match specific upscale requirements during yacht soirees, you should add a little class to the laid back look white pants usually provide.

f. Bright and bold prints. If you are feeling a funky or have a more flamboyant personality, you could choose to wear neon colored tshirts or printed raincoats over your white jeans just to live out the summer spirit in your outfits. But as a general rule when it comes to fashion, always wear your age. It will look inappropriate and dowdy if you played out your style in the same way highschool students do when you are close to 40 years old.

e. Anything goes when it comes to the footwear. Boots, slippers, slip ons, tennis shoes, rubber shoes, sneakers, and so on. You could go with the standard black, white or brown; leather, canvas or suede. Or you could go with solid colors and prints. The choices are infinite. Just make sure it complements with your upper garment. And never forget that it serves as a punctuation mark to your whole look dare to make a statement.

Mavi Jeans During Pregnancy

Mavi jeans are a very famous Turkish denim brand which was founded in the year 1991. Mavi hailed from the exotic city of Marmara in Turkey and the meaning of mavi in turkish is blue. In a very little time this brand has become one of the favorite best fitting denim brands amongst the young men and women from all over the world. Flagship stores of Mavi Jeans are in New York, Frankfurt, Berlin, Vancouver and Istanbul. Nine years before the mavi jeans was first introduced in Australia. In a very small time this brand has made a unique place for itself. Mavi jeans are available in the market and they come in different colors, cuts and styles. People can select there style and opt for jeans from the button fly, regular or stretch, plain or embroidered and so on. Mavi provides the best fitting jeans for young women and also for the pregnant ladies.
Pregnancy or motherhood is the best as well as the most awaited and unforgettable time of a mother. This is the time when a to-be- mother enjoys every minute and second of her life. The natural glow in her skin tells the story of her joy and pleasure. A new release of the maternity version of mavi jeans provides a sexy and stylish look throughout your pregnancy period. The jeans are very comfortable and at the same time they are utterly fashionable and can be worn with your choice of sexy shirts or blouses.

A Jessica skinny jean from Mavi grants you a most sophisticated, stylish and a top designer look. Even though it is a maternity jeans it give a great fitting shape and secret fit belly. This jean provides great comfort and at the same time it does not at all look similar to other maternity jeans. Features of Jessica skinny leg jeans are
1. It is available in dark rinse stretch denim
2. Perfect fit.
3. Back pockets with the brand name on them.
4. No front pockets.
5. Perfect fit for the baby bump
6. Available at a great price.

Jessica skinny leggy jeans from mavi are available for extra small, small, medium and large sizes. This mavi jeans is fexible and the fabric used is a mixture of 60% cotton and 40% polyster.

Jessica skinny leg jeans are the most sought out amongst the pregnant women. The look of these mavi jeans is great. From the back this jeans appears like a normal regular jeans. Mavis Jessica skinny leg jeans have two side ribbed stretch panels that help in supporting the growing baby bump. The ribbed stretched panel can be adjusted from inside with the help of the hidden buttons so that the jeans fits well without any problem. This new jeans for the maternity purpose are available to you in a black wash stretch denim. But that does not mean that it does not resemble other mavi jeans properties. Jessica skinny leg mavi jeans support all the properties of mavi and have all the features of regular Mavi jeans. From the release date itself this skinny jeans have become a craze amongst the young pregnant women.

You Can Sell Anything On Ebay; Even Old Jeans!

EBay is becoming an unstoppable phenomenon with sales reaching over 14 billion dollars last year and continuous growth. This online auction site is visited by millions of people every day who are looking for the best deals that the EBay users have to offer. Not just used for personal buying or selling, the Ebay business machine is helping many people to literally quit their jobs and go into business for themselves.

You can buy and sell almost anything and everything on Ebay. However, there are some restrictions, and you should read through the policies of the website before posting anything that might be considered illegal or dubious. A common misnomer associated with Ebay is that the website is devoted to people trying to sell antiques or cars. This is far from the truth. In fact, the collectibles and cars form only a small percentage of the total goods and services offered on the auction website.

Truth to tell, you can make some serious money on Ebay for selling just about anything; even your old jeans! Strangely, you can command top dollar for highly personalized and even obscure objects on the website. You will be surprised how much net profit you can garner by pawning off your old jeans to someone willing to buy them.

However, you need to take care of some things before posting anything. First of all, you have to register with the site and for that you will need a credit card and a checking account. In addition, you will also need a unique sign-on and business name as well.

Next, you will have to take a picture of your tattered jeans and write up a description about them. As you will be trying to raise the value of the jeans in the eyes of potential clients, it is important that your description be highly personalized while ACCURATELY describing the condition of the jeans.

If you give incorrect information, you will get bad ratings and lose all hope of doing real business on Ebay. It’s important to know that Ebay works on a rating system that allows the buyer 90 days after the deal to post feedback about your company and how you handle business.

You will definitely receive negative feedback if you distort the true condition of your jeans. Although you may con someone out of a few extra bucks for some jeans, you will ultimately hurt your chances of doing more business on Ebay in the future by receiving negative feedback from clientsespecially in the beginning!

Selling jeans or anything else on Ebay requires hard work, dedication, and a lot of hard work. You will have to do a lot of homework about the site, the goods or services you are selling, and about the potential market for the things you are selling. But, with some excellent customer service, creativity, and a little luck, you just might be able to turn those old tattered jeans into some cold hard cash to help you go out there and buy some new jeans!

Jeans Sale

To aid buyers stretch their tricky-earned revenue in the course of economic downturn, clothes and jeans manufacturers presented quality yet low cost jeans, whilst apparel boutiques, department retailers and other retail suppliers provided a jeans sale.

How to uncover men’s jeans offered on sale:le:

– Set in a minor leg function, check out department suppliers or specialty jeans retail store and inquire from sales clerk schedules of men’s jeans sale. Inquire them if there are any yearly sales or exceptional promotions coming up. They would be happy to reply your inquiry since they want to put together relationship with buyers. Sales are usually carried out on special activities like Xmas, Valentines Day, Graduation, Thanksgiving or every last month conclude.

– Surf the Online and verify many on the web jeans retail websites. Some on the internet retail retailers submit exceptional promotions and sales and profits on the net. There are a number of on the web retailers that offer a large collection of men’s jeans, discounts and kinds, with just the click on of the mouse.

– You can also get information from friends, relatives members, colleagues or workplace mates, who are fond of acquiring objects on sale.

Previous to you purchase low-cost men’s jeans, certainly not forget to see if you suit them to assess if these jeans rightfully suits your body framework. No make a difference how affordable these jeans are it would be useless if you do not seem great on them, not secure and does not fit correct.

Anybody who is seeking for designer jeans must know that a typical pair of designer jeans can be worth at least a hundred dollars in a variety of scenarios. Most designer jeans businesses will not be extremely low-priced when it comes to enterprise. This is why it will support to consider a look at choosing a superior designer jeans sale for one’s jean requires. There are lots of factors to do when it arrives to taking a look and feel at these jeans for sale.

A great suggestion to use is to initially take a look and feel at the official retail resources for a corporation that operates with designer outfits. Several designer jeans organizations will offer distinctive product sales on their products on situation. This can be done as a indicates of gaining them to crystal clear out what they have in buy to make area for new supplies.

In most circumstances a designer jeans sale like this can be located via a retailer that presents the jeans that a business helps make. In other conditions it can come from a retailer’s outlet retail store at an outlet mall. In some cases a company’s web page will have info on these designer jeans for sale with some special discount rates for purchasing them on the internet.

Don’t forget, it is significantly much easier to find a designer clothes sale by means of the producer of a brand name of jeans than through another person else. Getting right from the brand can perform to assure that prices that relate to other people today promoting particular products will be eliminated. This can prove to be helpful for any one to see.

Another point in a designer clothes sale is that it can be uncovered through a warehouse web site.

Hubert has invested above thirty years in business, the two in multi nationwide firms as well as working his personal consultancy organization. John identified the chance that offering on the world-wide-web presented. His belief that his offline company expertise could be leveraged on-line has confirmed to be true. On the other hand, he recognized that he lacked the technical expertise to be a computer pro. This is not a barrier to success as he has found that if it is not easy, it wont work and that is the principle he has utilized successfully to his on the web enterprise. His motto is that promoting is selling, regardless of whether on-line or offline and not to believe that it is essentially diverse. He is married with 3 daughters. John splits his time in between Ireland and France, and runs his business from equally places. He is an avid golfer, retains suit by hill walking and the health and fitness center, and reads copiously, especially about leadership and self progress.

Dr Denim Jeans From Sweden

Dr. Denim Jeansmakers is a Swedish label that is set in the town of Gothenburg. It came into being in the year 2004. It is one of the high-end fashion labels in the world of denim and fashion industry in general. This brands trademark is that it has stuck to the roots and has been consistent in extensively using the orange thread in its jeans.

Dr. Denim is perhaps one of those brands that believes in the clichd adage, Old is gold. It can be said so because it lays emphasis on the original, old school, basic pair of jeans. This basic jeans is a must in the wardrobe of a denim lover. The brand has come up with a chino range that emphasizes on style and fit. This has been a smashing success in the world of denim and has taken Dr Denim a step ahead.

The beauty of the brand is that it offers a variety within that premium jeans framework. It provides the buyer who like it tight, an opportunity to choose from a range of slim fitting pair of jeans. For those who want to take it easy and be relaxed, the brand gives a range of loose fitting collection of jeans. It gives the buyer a great choice between many cuts, styles, fits and sizes.

Another feather in the cap of the denim brand is that the jeans retain their fit and do not become an ill fit over time. The testimony to the popularity of Dr. Denim is that it has brought in a Scandinavian fashion movement which is given the established Italian fashion houses a run for their money.

The Wrangler Jeans Story

Wrangler Jeans are manufactured by a company that is more than 100 years old. Wrangler Jean Co. is owned by the VF Corporation, who also owns dozens of other brands, such as Lee, The North Face, and JanSport. The companys headquarters are located in Greensboro, North Carolina, with many production plants all over the world.
People have often wondered how Wrangler Jeans got its claim to fame with the rodeo. Wrangler Jeans were first made by Blue Bell, who acquired the brand when it took over Casey Jones in the mid 1940s. Blue Bell hired a man by the name of Bernard Lichtenstein, who was a Polish tailor to help design jeans that would be good for using during rodeos. Lichtenstein worked closely with cowboys often, and was considered the clothing expert.

From Lichtenstein and his knowledge of the rodeo and the design of jeans that were needed came the birth of Wrangler Jeans. The first style, the 13MWZ style is still available worldwide, and was first introduced in 1947. Wrangler Jeans since has expanded to produce several other lines that cater to specific demographic groups. These lines include Riggs, Aura for women, and 20X. In addition, Wrangler Jeans also has a complete line of accessories for music that is geared towards country music fans.

The parent company of Wrangler Jeans, the VF Corporation, is structured by coalitions, like the Imagewear Coalition, the Sportswear Coalition, and the Jeanswear Coalition. The Jeanswear coalition consists of Wrangler Jeans, 20X, RIGGS Workwear, Lee, Riders, Brittania, and Rustler. Although the parent company of Wrangler Jeans is best known for its jeans and has expanded to make everything from shoes to coats, the company started out as a glove and mitten manufacturer.

A man named John Barbey opened a factory in 1899 in Reading, PA. The company added undergarments to its list of items in 1919 and was listed on the New York Stock Exchange in 1966. The company didnt get into the denim business until 1969 when it bought H.D. Lee Jeans. That same year, the company changed its name from Vanity Fair Mills to the VF Corporation to lessen the emphasization of the underwear line.

In 1986, the parent of Wrangler Jeans made a giant move when it bought Blue Bell. By doing this, the company doubled its size and added Rustler Jeans, Wrangler Jeans, JanSport backpacks, and Jantzen swimwear to what was by then an incredibly diverse line of products and goods.

Mens Restricted Levis 527 Jeans – To Put On Them Or Not

Mens tight Levis 527 jeans are extremely trendy right away. Do you think men and ladies must be wearing the tight skinny Levis 527 jeans? They appear precisely the same on, however the Levis 527 jeans are made specially for men. The hip hop and skater crowd are producing these Levis 527 jeans extremely well-liked. Should you wear what on earth is in design or not? Do these Levis 527 jeans just really feel more comfy than baggy Levis 527 jeans? Study on to find out should you must acquire a pair of man tight Levis 527 jeans.

What type of man ought to have on mens seriously tight Levis 527 jeans? I’m speaking about the super tight each of the way down the leg Levis 527 jeans. With regards to guys wearing Levis 527 jeans that happen to be truly tight, only guys with a slim human body sort must put on them. These Levis 527 jeans just search better on that type. The skin restricted Levis 527 jeans will also be quite favorite with the teenage men right away. When you’ve got a entire body sort that’s not slim and you also need to use the skin tight Levis 527 jeans, conceivably you should check out on the straight leg Levis 527 jeans in its place. They make some tight ones in addition, nonetheless they are just a tad loser while in the leg. These Levis 527 jeans could make you human body look far better, seeing that they even now fit the entire body and exhibit the butt and leg muscle tissues, nonetheless they do not show off way too significantly.

Are women genuinely interested in guys sporting tight Levis 527 jeans? It actually is determined by the girl, naturally. Attractiveness is within the eye of the beholder, as the older declaring goes. What a man wears along with his genuinely tight Levis 527 jeans matters quite a bit as well. So be sure you understand who to dress up or gown down the Levis 527 jeans. Check out out the trend journals or some vogue weblogs prior to you begin sporting the Levis 527 jeans. The Levis 527 jeans search best on rocker or skater style of men. These Levis 527 jeans also work better for men who prefer to skate, for the reason that they’re able to transfer improved.

Obtain the tight mens Levis 527 jeans in case you truly want them. Ensure you are feeling self-confident no matter that which you decide on to put on. Self confidence is the essential. Assurance is often a persons magnet. Like your whole body, appreciate the way you search, so you will appeal to others. Make certain you are feeling comfortable within the Levis 527 jeans also, do not just wear them because they may be fashionable. Tend not to invest in far too restricted of kinds both. Try out on quite a few pairs and makes, until eventually you find the pair that matches you the most effective.

Tummy Control Jeans – Top Ten Picks

The dreaded tummy bulge, we all know how it got there and how hard it is to get rid of, but, short of an old fashioned girdle, we dont seem to know how to hide it. Its easy to find swim suits and underwear for tummy control, but how does that work for jeans (especially low rise)? Believe me, if you think that no one will notice those control top pantyhose or that heavy duty body shaper sitting 5 inches above the waistband of your jeans, you are wrong!

To the rescue, a new crop of tummy control jeans that allow you to look great without the extra layers of spandex. Denim technology and the use of stretch have taken the jeans market in a whole new direction, allowing jeans to be soft, flexible, and supportive. Couple that with designers who recognize that all women, even those with a little extra tummy, want great style, and youve got yourself a denim revolution. No longer do you have to settle for boring mom jeans (hey being a mom is great, but we dont want to look like that SNL skit). Designer brands like Not Your Daughters Jeans, Nancy Bolen, and Christopher Blue are bringing together modern styling and body contouring in their newest jeans. Now you can have the latest looks in a style that you can really wear.

When it comes to that spare tire (muffin top for the hip crowd), we find that people have the style tips all wrong, wearing just the kind of jeans that will make them look bigger instead of smaller. We have 5 tips to beat the bulge:
Look for mid rise jeans that offer plenty of coverage for your stomach
Look for darker color denim and no extra wash treatments in the front. Those will draw attention to your stomach
Look for wider shaped waistbands. They add an extra measure of slimness and shaping that will make your waist look great.
Stay away from pleats. Instead keep it simple and clean in the front with classic 5 pocket or slash pocket styling.
Stay away from elastic waists and button flys. You dont need the extra bulk.

One big question remains: Do tummy control jeans really work? Weve tested hundreds of jeans to find out and we have great news. They do! Our top picks are listed below.

Not Your Daughters Jeans Tummy Tuck Stretch Jeans, $88: Patented stitch technology to trim your waist
Not only does this jean deliver on its promises, flattening your tummy, its made of some of the softest denim weve felt. Patented criss-cross stitching inside the front panel works wonders to add support and control to your tummy. It fits almost everyone well and has a flattering modern style that looks great in the slimming dark wash.

Not Your Daughters Jeans Stretch jeans, $118: Soft denim and a slim look
Like the Tummy Tuck style, this jean has specially engineered front pockets that help keep your waistline looking slim and trim. The waistband is cross cut for a comfortable, just below your waist fit. This is a great style that satisfies all of those fashion dos in one chic package.

Nancy Bolen Suddenly Slim R jeans, $88: A Hidden front panel does the trick
Buy the smaller size and let the stretch do its magic. The woven control panel will really control your tummy while the boot cut styling will bring an overall slender look. This jean won the Good Housekeeping seal of approval for excellence in comfort, quality, fit, ease of care, and appearance after wash. Youll love the overall smooth, sleek look this jean will give you.

Chadwick’s straight leg jeans, $29: Power mesh for powerful control
The power mesh panel works, and so does the price! A more conservative style, this jean sits at your waist and tapers down to a smaller leg opening, emphasizing the curve of your hips and waist. The front has a smooth clean fit which is great for keeping the focus off of your tummy area. The waistband is fairly rigid and can feel a bit tight, but it is a good choice for those who have some waist definition.

Christopher Blue Ric Flair jeans, $145: A mid rise jean with great style
Not sold as a tummy control jean, it still does the trick. The high quality, high stretch denim will hold you in. The waistband will sit close to your body without folding over or binding your waist. We like that the waist is a bit lower for an updated look that still covers your problem area. The wash is concentrated on the thigh, drawing the eye away from your tummy.

Christopher Blue Lloyds Sister jeans, $148: Subtle shaping to redefine your body
The soft stretch fabric of this jean will hold you in and mold to your curves. Not only will it offer control for your tummy, it will enhance the curve and shaping through your seat, redefining your whole look. This mid rise jean may seem a bit lower than youre used to, but it still offers plenty of coverage and has an updated look.

Jag Jeans 5 pocket stretch jeans, $79: A wardrobe essential for a slimmer look
Again, not specific for tummy control, this jean dips slightly at the front waist for an updated look that will still give you plenty of tummy coverage. There is extra room in the front panel to cover and smooth your body without pulling or feeling tight. Stretch denim is the key; evening out all of those bumps and bulges.

Newport News Stretch boot cut jeans, $29: Coverage you need with a smoothing fit
The slightly heavier stretch denim of this jean gives you good coverage and support for that left over baby bulge. It has clean straight forward styling and a classic boot cut leg shape making this a fantastic basic. You will be amazed at all of the color options. Just remember, dark colors are the most slimming.

Cambio Norah jeans, $195: Two way stretch for comfort and control
Cambio is one of the few brands that use 2 way stretch denim, allowing the Norah jean to support and control your tummy with unbelievable softness and comfort. The waist is a bit lower in the front and then tilts up in the back. This adds definition to your waist shape and lengthens the look of your legs. For a subtle wash, try the Dark Stonewash. The Precool wash shown here will place too much emphasis on your tummy area.

Gloria Vanderbilt Giselle jeans, $27: Balance your proportions with this boot cut style
There is a great texture to the denim in this jean that helps to smooth and contour your overall look. It has just the right amount of coverage and support for your tummy and a comfortable waistband that will not bind. The fashion boot cut leg is a little wider, making the overall proportions of this jean work well for your shape. The Giselle comes in a wide selection of colors, look for the darker ones to give you the ultimate slender look.

How to customize a pair of jeans

Custom jeans can help you, the kind of fashion statement that sets you apart from the crowd. Jeans are one of the most universal pieces of clothing worn today, making it a safe and stylish choice for people of all ages. However, just because you love your jeans does not mean that you look like everyone else. If you decorate and wear your own jeans, you can show your individuality and show off your unique character of every happiness in your area. Wearing jeans custom shows everyone that you are independent, creative and fearless. Custom jeans make a strong fashion statement, and they are not for the faint hearted, but if you are looking for a way to stand out, create your own wearable art. Create custom jeans can make almost as much fun as wearing them. There are several ways to customize a pair of jeans, so even if you do not consider yourself an experienced craftsman or fashionista, or if you do not have a whole afternoon or on weekends to devote to this type of project, you can choose more a method of customizing your jeans that will fit your taste, your time constraints and your talents. Whatever method you choose, you will emerge from the process with a pair of very special custom jeans.

The easiest way to make your jeans unique as simple as writing your name. A simple marker may be the beginning of a very specific and complicated pair of jeans own. If you have the skills and the free time you can spend a day drawing detailed designs with a fine tip permanent marker for sensitive and demanding monochrome images to create all of your jeans. If youare a writer, consider marking your favorite poem or a story rather than drawing to a stunning conversation piece that you feel great and achieve every time you manage to wear it. Custom jeans that they are labor intensive and allow you to show your creative skills are sure to be the speech of the city for months and months.

Of course, not all custom jeans, take as much time, and not all methods need to adjust your clothing expanded artistic or creative talents. If you are looking for something a little less ambitious, grab a box of colored washable markers. The addition of ten or fifteen minutes to your morning routine dressing, you can drag whimsical sketches and doodles or write sentences from a favorite song or movie to be quite the pants the day a light and airy feeling. If you wash your own jeans, your designs will disappear, allowing you to make a blank canvas and a chance at a whole new kind of fashion statement.

If you have sent with a needle and thread and embroidery are designs in all colors of the rainbow, you can own a truly original pair of jeans. If embroidery is not your style, consider what might do a variety of fun patches to transform some flimsy denim in your favorite item in your wardrobe. Try a pinch of eye-catching sequins around the edge of a pocket or a range of stylish buttons along the seam line. When it comes to creating custom jeans, follow your personal taste and style.

Custom by wearing jeans, you can select the type of fashion statement, that to get people to know about your creative side helps. For people who are very boisterous, funPiece of clothing like a pair of hand decorated jeans is a natural choice. However, strong style choices not only for people who are already subject to very sociable. Wearing a unique and attractive clothing that you own is a good way to attract attention if you have a shy personality. In fact, the compliments you are bound to get your own jeans are even help you build your confidence! Custom jeans are making a lot of fun, and they are a stylish choice that will help you on the cutting edge of fashion can stay, but perhaps most importantly, are a way for you to show the world how creative and interesting as they are .

Take a look at pepe jeans and pick your favourites!

The History Of Lee Custom Jeans Brand

Henry Lee was born in Vermont on December, 9, 1849. As a young man he went to find a job in Ohio and in his thirties he was already an owner of a successful company called Galions central oil company that was selling kerosene. However, as Henry Lee turned 40 oil business bored him and he sold his company to one of the Rockefellers. Lee went to Kansas where he established his new company called Lee Mercantile Co. and started to sell everything that earned profit food, dry goods, school supplies and overalls. In 1909 Henry Lee bought a monopoly right for food supplies and settled down to a quiet life.

However his worldwide fame he owes to his overalls shop opened in 1889. That year he also created a new model of customized jeans that was called Lee. Soon the company came up in the world stepping on the toes of Levis brand. The rivalry escalated when Henry Lee opened his own garment factory. 1911 the company presented a jump suit with shoulder-straps an irreplaceable piece of clothes for farmers, railmen and factory workers. 1913 the first close jump suit called Lee Overall appeared and immediately became popular throughout the United States. By 1915 Lees company became so successful that it opened the second factory for military uniform clothing, and in 1917 when America entered the World War Lees clothes became official uniform of rifle brigades. In 1919 the third factory was opened this time for sewing army uniform, overalls for workers and dolls clothes. One of the dolls called Buddie Lee was used as a trademark an innovative advertising project for those times! Buddies was wearing a Lee Overalls and was associated with a typical customer of the company a 17-20 year old young man, a charming adventurer. The doll was beaten with bats, thrown out from a plane, thrown into water but the jeans stayed like new ones.

In 1921 Lee presented the first uniform coat called Loco Jacket and meant for rail workers. And three years after legendary Lee Rider jeans appeared. They were made from the most solid denim and represented genuine cowboy jeans. Another revolution happened in 1926 the first custom tailored jeans with a zipper were manufactured by Lee and called 101Z Lee. A zipper decorated a jeans jacket as well; this model was known as 91 and remained popular until 1980s.

Henry Lee died in 1928. About 2000 employees were working on his factories and the capital of the company was more than 13 million dollars. However, Henry Lees death didnt harm the success of his creation. Even in the years of Great Depression the company released new innovative models of customized denim. In 1931 the company presented the first classical custom jeans jacket 101J model. It was meant for cowboys and had a button fastener, fitted cut, wide belt and cuffs, two side and two breast buttoned pockets. The pocket openings were situated at an angle, so that the cowboy could put the opposite hand in his pocket even while riding a horse. The jacket could be worn under a long raincoat.

In 1933 fabulous Storm Rider jacket appeared. That was actually a winter variant of 101J model with a velvet collar and a coldproof lining. It became unprecedentedly popular in the United States and was worn by Marilyn Monroe, James Dean and John F. Kennedy.

In 1937 the economical crisis was finally over and six factories of the company manufactured the clothes which sales volume exceeded 6,5 million dollars. Two years later the company became the leader among uniform wear manufacturers in the USA. In 1943 Lees company got a new name H. D. Lee Co. and a well-known trademark stitching on the back pockets of jeans lying S- appeared in 1944.
See others articles on GetWear.com customized jeans blog.

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